HANDBOOK OF ADVERTISING MANAGEMENT
Material type:
TextPublication details: New York Mcgraw-Hill 1970Description: 1 vSubject(s): DDC classification: - 659.10202 B285h
| Item type | Current library | Collection | Call number | URL | Status | Date due | Barcode | Item holds | |
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 659.10202 B285h (Browse shelf(Opens below)) | Link to resource | Available | A12747 |
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| 659.1019 B326a ADVERTISING IN AMERICA | 659.1019 B633p Psychology in media strategy | 659.1019 C85m MARKETING COMMUNICATIONS | 659.10202 B285h HANDBOOK OF ADVERTISING MANAGEMENT | 659.103 G76e2 ENCYCLOPEDIA OF ADVERTISING | 659.1072 Us4q2 Using qualitative research in advertising | 659.108 As78p PERSPECTIVES IN ADVERTISING MANAGEMENT |
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