SPENDING ADVERTISING MONEY
Material type:
TextPublication details: London Business Books 1970Description: 274Subject(s): DDC classification: - 659.10942 B78s
| Item type | Current library | Collection | Call number | URL | Status | Date due | Barcode | Item holds | |
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Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 659.10942 B78s (Browse shelf(Opens below)) | Link to resource | Available | A13903 |
Total holds: 0
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No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | ||
| 659.1072 Us4q2 Using qualitative research in advertising | 659.108 As78p PERSPECTIVES IN ADVERTISING MANAGEMENT | 659.1082 Qu44e ETHICS, ADVERTISING AND RESPONSIBILITY | 659.10942 B78s SPENDING ADVERTISING MONEY | 659.10942 T362v VISIBLE PERSUADERS | 659.10971 F514e ECONOMIC IMPLICATIONS OF ADVERTISING | 659.111 B467f FINANCIAL PUBLIC RELATIONS |
Includes Bibliography
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