MARKETING RESEARCH
Material type:
TextPublication details: Englewood Cliffs Prentice-Hall 1978Edition: 5thDescription: xvi,522Subject(s): DDC classification: - 658.83 M341d5
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.83 M341d5 (Browse shelf(Opens below)) | Available | A57073 |
Total holds: 0
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| 658.83 M145M2 MARKET SEGMENTATION | 658.83 M338Q QUALITATIVE MARKET RESEARCH | 658.83 M341 Marketing research | 658.83 M341d5 MARKETING RESEARCH | 658.83 M728Q QUALITATIVE MARKETING RESEARCH | 658.83 SE69 SERVICESCAPES | 658.83 SU22M MARKETING RESEARCH |
Bibliography : P. 503-508
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