ADVERTISING RESOURCE ALLOCATION
Material type:
TextSeries: Cranfield Research Papers In Marketing And Logistics. Monograph ; 3Publication details: Description: 84Subject(s): DDC classification: - 659.1 C813a
| Item type | Current library | Collection | Call number | URL | Status | Date due | Barcode | Item holds | |
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 659.1 C813a (Browse shelf(Opens below)) | Link to resource | Available | A62111 |
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| 659.1 B637a ADVERTISING | 659.1 B6395m MANAGEMENT & ADVERTISING PROBLEMS IN THE ADVERTISER-AGENCY RELATIONSHIP | 659.1 B693a ADVERTISING MANAGEMENT | 659.1 C813a ADVERTISING RESOURCE ALLOCATION | 659.1 C813m MANAGING ADVERTISING EFFECTIVELY | 659.1 G415a ADVERTISING MANAGEMENT | 659.1 G51a Advertising in modern life |
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