ADVERTISING
Material type:
TextSeries: Wiley Series In Marketing ; Publication details: New York Wiley 1981Description: xviii,504Subject(s): DDC classification: - 659.1 B637a
| Item type | Current library | Collection | Call number | URL | Status | Date due | Barcode | Item holds | |
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Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 659.1 B637a (Browse shelf(Opens below)) | Link to resource | Available | A70288 |
Total holds: 0
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| No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | ||
| 659.1 AD96A ADVERTISING MANGEMENT | 659.1 Ad96p PROCEEDINGS OF THE ANNUAL CONFERENCE | 659.1 As78m MARKET AND MEDIA EVALUATION | 659.1 B637a ADVERTISING | 659.1 B6395m MANAGEMENT & ADVERTISING PROBLEMS IN THE ADVERTISER-AGENCY RELATIONSHIP | 659.1 B693a ADVERTISING MANAGEMENT | 659.1 C813a ADVERTISING RESOURCE ALLOCATION |
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