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BRAND POSITIONING
Material type:
TextPublication details: Tata Mcgraw-Hill, New Delhi c1990Description: viii,299ISBN: - 0074624016
- 658.827 SE55B
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.827 SE55B (Browse shelf(Opens below)) | Available | A124112 |
Total holds: 0
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| 658.827 P936B BRAND MANNERS | 658.827 R526M THE MAKING OF A NAME | 658.827 R959b Beating low cost competition | 658.827 SE55B BRAND POSITIONING | 658.827 St82 The strategy of global branding and brand equity | 658.827 V26G GLOBAL BRAND STRATEGY | 658.827 W561d2 Designing brand identity |
Includes Index
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