CREATIVE STRATEGY IN ADVERTISING

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Material type: Text

TextPublication details: Wadsworth/Thomson Learning, Australia c2001Edition: 7thDescription: xiv,312ISBN:

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode	Item holds
Books	PK Kelkar Library, IIT Kanpur	COMPACT STORAGE (BASEMENT)	659.132 J556C7 (Browse shelf(Opens below))	Link to resource	Available		A134494

Total holds: 0

Previous		No cover image available	No cover image available		No cover image available		No cover image available	Next
Previous	659.113 SCH82S5 STRATEGIC BRAND COMMUNICATION CAMPAIGNS	659.130973 H812o OUTDOOR ADVERTISING	659.1315 H677w WHAT MANAGEMENT SHOULD KNOW ABOUT INDUSTRIAL ADVERTISING	659.132 J556C7 CREATIVE STRATEGY IN ADVERTISING	659.132 M13a ADVERTISING IN THE PRINTED MEDIA	659.132 V23C CRAFT OF COPYWRITING	659.1322 Q44s SECRETS OF SUCCESSFUL COPYWRITING	Next

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