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ADVERTISING AND THE MIND OF THE CONSUMER
Material type:
TextPublication details: Kogan Page, London c2000Edition: 2ndDescription: xiii,326ISBN: - 0749429771
- 659.1019 SU84A2
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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PK Kelkar Library, IIT Kanpur | General Stacks | 659.1019 SU84A2 (Browse shelf(Opens below)) | Available | A133531 |
Total holds: 0
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| 659.1 P412S STRATEGIC ADVERTISING MANAGEMENT | 659.1 W555a Advertising | 659.10184 R18q QUANTITATIVE THEORIES IN ADVERTISING | 659.1019 SU84A2 ADVERTISING AND THE MIND OF THE CONSUMER | 659.1042 Un27 Undressing the ad | 659.10420954 H169a Adkatha | 659.144 St82 Strategies in e-business |
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