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PRINCIPLES OF SERVICES MARKETING
Material type:
TextPublication details: Mcgraw-Hill, London c2001Edition: 3rdDescription: xvi,516ISBN: - 0077097483
- 658.8 P182P3
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.8 P182P3 (Browse shelf(Opens below)) | Available | A137822 |
Total holds: 0
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| 658.8 N42 New directions in critical marketing studies [4v.] | 658.8 N42 New directions in critical marketing studies [4v.] | 658.8 P182P PRINCIPLES OF MARKETING | 658.8 P182P3 PRINCIPLES OF SERVICES MARKETING | 658.8 P241P PREPARING THE MARKETING PLAN | 658.8 P277S SUCCESSFUL MARKETING FOR THE SMALL BUSINESS | 658.8 P292E ESSENCE OF SERVICES MARKETING |
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