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CONSUMER BEHAVIOUR ANALYSIS

By: Material type: TextTextPublication details: Routledge, London c2002Description: xxii,384ISBN:
  • 0415196434
Subject(s): DDC classification:
  • 658.8342 C766
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Item type Current library Collection Call number Status Date due Barcode Item holds
Books Books PK Kelkar Library, IIT Kanpur General Stacks 658.8342 C766 (Browse shelf(Opens below)) Available A136665
Total holds: 0
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658.8340973 H314C8 CONSUMER BEHAVIOR 658.8342 C268 CASES IN CONSUMER BEHAVIOUR 658.8342 C765S THE CONSUMER SOCIETY READER 658.8342 C766 CONSUMER BEHAVIOUR ANALYSIS 658.8342 C767S CONTEMPORARY MARKETING AND CONSUMER BEHAVIOR 658.8342 D465C CONSUMING BEHAVIOR 658.8342 EN32C8 CONSUMER BEHAVIOR

Contents; V.1 The Behavioural Basis Of Consumer Choice -- V.2 The Behavioural Economics Of Consumption -- V.3 Marketing; A Behavioural Perspective.

Includes Bibliographical References And Index.

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