Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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CONSUMER BEHAVIOUR ANALYSIS

By: Material type: TextTextPublication details: Routledge, London c2002Description: xxii,384ISBN:
  • 0415196434
Subject(s): DDC classification:
  • 658.8342 C766
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Holdings
Item type Current library Collection Call number URL Status Date due Barcode Item holds
Books Books PK Kelkar Library, IIT Kanpur COMPACT STORAGE (BASEMENT) 658.8342 C766 (Browse shelf(Opens below)) Link to resource Available A136667
Total holds: 0

Contents; V.1 The Behavioural Basis Of Consumer Choice -- V.2 The Behavioural Economics Of Consumption -- V.3 Marketing; A Behavioural Perspective.

Includes Bibliographical References And Index.

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