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CONSUMER BEHAVIOUR ANALYSIS
Material type:
TextPublication details: Routledge, London c2002Description: xxii,384ISBN: - 0415196434
- 658.8342 C766
| Item type | Current library | Collection | Call number | URL | Status | Date due | Barcode | Item holds | |
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.8342 C766 (Browse shelf(Opens below)) | Link to resource | Available | A136667 |
Total holds: 0
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| 658.8340954 M474 INDIAN CONSUMERS | 658.8342 AS71C6 CONSUMER BEHAVIOR | 658.8342 C766 CONSUMER BEHAVIOUR ANALYSIS | 658.8342 C766 CONSUMER BEHAVIOUR ANALYSIS | 658.8342 En32c4 CONSUMER BEHAVIOR | 658.8342 H852c5 Consumer behavior | 658.8342 L333S2 SHOPPER, BUYER, AND CONSUMER BEHAVIOR |
Contents; V.1 The Behavioural Basis Of Consumer Choice -- V.2 The Behavioural Economics Of Consumption -- V.3 Marketing; A Behavioural Perspective.
Includes Bibliographical References And Index.
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