How to develop successful new products
Material type:
- 0884236624; 9780844236629
- 658.575 P275h
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.575 P275h (Browse shelf(Opens below)) | Available | A184579 |
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658.5 M452p2 PRODUCTION MANAGEMENT | 658.5 R448p3 PRODUCTION SYSTEMS | 658.567 IY9V2 VALUE ENGINEERING | 658.575 P275H How to develop successful new products | 658.5752 L64P PRODUCT DESIGN AND MANUFACTURE | 658.8 B728M MARKETING MANAGEMENT | 658.8 L944s5 Services marketing |
"A huge leap forward in understanding and improving industrial innovation. It is equivalent to discovering a new fundamental! Organizations that take advantage of this awareness . . . will undoubtedly have a distinct competitive edge." -- Bobby M. Phillips Research Fellow Eastman Chemical Company "A clear, precise explanation of why so many new products fail and a challenging blueprint for raising the success rate. Patrick combines the academic discipline of a scholar with the anecdotal knowledge of a practitioner, scars and all, to produce a valuable guide to successful new product development. A must-read." -- Martin Edenbaum Technical Consultant Medical Product Development "Jerry Patrick's novel and innovative theories and approaches are realistic, practical, and applicable to real-life product development and promotion." -- Theresa A. Vialpondo-Spittler President and Chief Executive Officer VIA Enterprises, Inc. "Patrick's work for our global clients has reflected the incisive, creative strategies described in this book. . . . We've worked together, globally, for almost ten years, and his theories and research procedures continue to generate actionable results for us. He is an inspiration and truly creative." -- Kees Wetsema President Wemar International Research "Jerry Patrick's use of concept boards and focus groups is brilliant. . . . The entire validity of a product's future is accurately evaluated, necessary changes indentified, and the course of successful development and roll-out charted. This book goes directly to the heart of Patrick's theory . . . [to] ensure the success of a new product in the marketplace." -- Mike Grant Course Manager/Corporate Learning Center US West Marketing Resources Group, Inc.
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