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BRAND MANNERS

By: Contributor(s): Material type: TextTextPublication details: John Wiley, Chichester 2001Description: ix,314ISBN:
  • 0470856106
Subject(s): DDC classification:
  • 658.827 P936B
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Books Books PK Kelkar Library, IIT Kanpur General Stacks 658.827 P936B (Browse shelf(Opens below)) Available A144600
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur shelves, Collection: General Stacks Close shelf browser (Hides shelf browser)
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658.827 H742c Cultural strategy 658.827 K587 DEVELOPING NEW BRANDS 658.827 K848B B2B BRAND MANAGEMENT 658.827 P936B BRAND MANNERS 658.827 R526M THE MAKING OF A NAME 658.827 R959b Beating low cost competition 658.827 SE55B BRAND POSITIONING

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