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ESSENTIALS OF MARKETING : A GLOBAL -- MANAGERIAL APPROACH
Material type:
TextLanguage: English Publication details: Irwin/Mcgraw-Hill c2000 BostonEdition: 8thDescription: xxvii, 628pISBN: - 0071179089
- 658.8 P426e8
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.8 P426e8 (Browse shelf(Opens below)) | Available | A135606 |
Total holds: 0
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| 658.8 P241P PREPARING THE MARKETING PLAN | 658.8 P277S SUCCESSFUL MARKETING FOR THE SMALL BUSINESS | 658.8 P292E ESSENCE OF SERVICES MARKETING | 658.8 P426e8 ESSENTIALS OF MARKETING | 658.8 P932m3 Marketing foundations | 658.8 P933M12 MARKETING | 658.8 R114 MARKETING STRATEGY AND STRUCTURE |
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