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UNDERSTANDING THE CONSUMER
Material type:
TextPublication details: Response Books, New Delhi 2003Description: 202ISBN: - 8178293323
- 658.8342 SZ47U
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.8342 SZ47U (Browse shelf(Opens below)) | Available | A145809 |
Total holds: 0
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| 658.8342 SQ47C CONSUMER BEHAVIOUR | 658.8342 ST32M6 MOTIVATION AND LEADERSHIP AT WORK | 658.8342 SU61M MARKETING RESEARCH AND CONSUMER BEHAVIOUR | 658.8342 SZ47U UNDERSTANDING THE CONSUMER | 658.8342 UN2 UNDERSTANDING CONSUMER DECISION MAKING | 658.8342 W499B BUILDING BRANDS AND BELIEVERS | 658.8343 B394 The behavioral economics of brand choice |
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