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Services marketing : people, technology, strategy
Material type:
TextLanguage: English Publication details: Delhi Pearson Education 2006Edition: 5thDescription: xvi,594pISBN: - 8177584502
- 9788177584509
- 658.8 L944s5
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.8 L944s5 (Browse shelf(Opens below)) | Available | A157787 | ||||
Faculty Publications
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PK Kelkar Library, IIT Kanpur | Faculty Publication (Display) | 658.8 L944s5 (Browse shelf(Opens below)) | Cop.2 | Reference | A157788 |
Total holds: 0
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| 658.8 L821M MARKETING THAT WORKS | 658.8 L944P PRINCIPLES OF SERVICE MARKETING AND MANAGEMENT | 658.8 L944S4 SERVICES MARKETING PEOPLE, TECHNOLOGY, STRATEGY | 658.8 L944s5 Services marketing | 658.8 L944s5 Services marketing | 658.8 L944s5 Services marketing | 658.8 L944s5 Services marketing |
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