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THE MAKING OF A NAME
Material type:
TextPublication details: Oxford Univ. Pr., Oxford 2004Description: x,275ISBN: - 0195168720
- 658.827 R526M
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.827 R526M (Browse shelf(Opens below)) | Available | A151585 |
Total holds: 0
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| 658.827 K587 DEVELOPING NEW BRANDS | 658.827 K848B B2B BRAND MANAGEMENT | 658.827 P936B BRAND MANNERS | 658.827 R526M THE MAKING OF A NAME | 658.827 R959b Beating low cost competition | 658.827 SE55B BRAND POSITIONING | 658.827 St82 The strategy of global branding and brand equity |
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