STRATEGIC ADVERTISING MANAGEMENT

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Material type: Text

TextPublication details: Oxford Univ. Pr., Oxford 2005Edition: 2ndDescription: xviii,335ISBN:

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode	Item holds
Books	PK Kelkar Library, IIT Kanpur	COMPACT STORAGE (BASEMENT)	659.1 P412S2 (Browse shelf(Opens below))	Link to resource	Available		A153658

Total holds: 0

Previous	No cover image available	No cover image available	No cover image available		No cover image available	No cover image available	No cover image available	Next
Previous	659.1 Ox2m MANAGEMENT OF THE ADVERTISING FUNCTION	659.1 P173m MEASUREMENT OF CUMULATIVE ADVERTISING EFFECTS	659.1 P277c CASES IN ADVERTISING AND PROMOTION MANAGEMENT	659.1 P412S2 STRATEGIC ADVERTISING MANAGEMENT	659.1 Sa49h HOW BUSINESS IS BAMBOOZLED BY THE AD-BOYS	659.1 St28me MEASURING ADVERTISING READERSHIP AND RESULTS	659.1 W413a ADVERTISING MANAGEMENT	Next

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