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GLOBAL BRAND STRATEGY
Material type:
TextPublication details: Kogan Page, London 2004Description: xii,260ISBN: - 0749442131
- 658.827 V26G
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.827 V26G (Browse shelf(Opens below)) | Available | A153664 |
Total holds: 0
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| 658.827 R959b Beating low cost competition | 658.827 SE55B BRAND POSITIONING | 658.827 St82 The strategy of global branding and brand equity | 658.827 V26G GLOBAL BRAND STRATEGY | 658.827 W561d2 Designing brand identity | 658.8270954 M789B BRAND MANAGEMENT | 658.83 AA41M7 MARKETING RESEARCH |
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