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Private label strategy : how to meet the store brand challenge

By: Contributor(s): Material type: TextTextPublication details: Boston Harvard Business School Press 2007Description: xvii, 270pISBN:
  • 9781422101674
Subject(s): DDC classification:
  • 658.827 K96p
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Holdings
Item type Current library Collection Call number URL Status Date due Barcode Item holds
Books Books PK Kelkar Library, IIT Kanpur COMPACT STORAGE (BASEMENT) 658.827 K96p (Browse shelf(Opens below)) Link to resource Available A167701
Total holds: 0
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658.82 T466p PROMOTION 658.827 B733 BRANDING @ THE DIGITAL AGE 658.827 F659b Branding a store 658.827 K96p Private label strategy 658.827 Sa73s Strategic brand management for B2B markets 658.827 Sch54i Inclusive branding 658.827 V269b Brand aid

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