Business marketing : connecting strategy, relationships and learning

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Material type: Text

TextPublication details: Boston Mcgraw-Hill 2009Edition: 4thDescription: xxix, 670pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	PK Kelkar Library, IIT Kanpur	General Stacks	658.8 D977b4 (Browse shelf(Opens below))	Available		A167912

Total holds: 0

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Previous	658.8 D294m2 MARKETING MANAGEMENT	658.8 D33M MARKET DRIVEN ORGANIZATION	658.8 D675 Does marketing need reform?	658.8 D977b4 Business marketing	658.8 Eu74 v.12 no.3 New product development	658.8 F49 FINANCIAL TIMES MASTERING MARKETING	658.8 G65P PRODUCT MANAGER'S HANDBOOK	Next

Mcgraw-Hill International Edition.

Includes bibliographical references and index.

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