Marketing to rural consumers : understanding and tapping rural market potential
Material type:
- 9788174467201
- 338.10954 M341
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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PK Kelkar Library, IIT Kanpur | General Stacks | 338.10954 M341 (Browse shelf(Opens below)) | Available | A167782 |
Contributed articles presented at the conference on Marketing to Rural Consumers--Understanding and Tapping the Marketing Potential, held at IIM, Kozhikode in April 2008.
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