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Database marketing : analyzing and managing customers

By: Contributor(s): Material type: TextTextSeries: International Series In Quantitative Marketing / Edited By Jehoshua Eliashberg ; Publication details: New Delhi Springer 2008Description: xxiv, 871pISBN:
  • 9788184893847
Subject(s): DDC classification:
  • 658.872 B613d
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Holdings
Item type Current library Collection Call number URL Status Date due Barcode Item holds
Books Books PK Kelkar Library, IIT Kanpur COMPACT STORAGE (BASEMENT) 658.872 B613d (Browse shelf(Opens below)) Link to resource Available A168351
Total holds: 0

Springer International Edition

Includes bibliographical references and index.

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