Innovation and strategy of online games
Material type:
- 9781848163560
- 338.477948 W629i
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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PK Kelkar Library, IIT Kanpur | General Stacks | 338.477948 W629i (Browse shelf(Opens below)) | Available | A170088 | ||||
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PK Kelkar Library, IIT Kanpur | General Stacks | 338.477948 W629i (Browse shelf(Opens below)) | Cop.2 | Available | A170089 |
Includes bibliographical references (p. 211-214) and index.
Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users.
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