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Legends in marketing [8 Vol.]

By: Contributor(s): Material type: TextTextPublication details: New Delhi Sage Publications 2010Description: xxiv, 284pISBN:
  • 9788132103004
Subject(s): DDC classification:
  • 658.80092 Sh59l
Contents:
Contents: v. 1. Consumer behavior: conceptual foundations -- v. 2. Consumer behavior: empirical research - v. 3. Visioning the future - v. 4. International marketing - v. 5. Managerial marketing: the early years - v. 6.Managerial marketing: current thought - v. 7. Organizational buyer behavior - v. 8. Relationship marketing
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Holdings
Item type Current library Collection Call number URL Copy number Status Date due Barcode Item holds
Books Books PK Kelkar Library, IIT Kanpur COMPACT STORAGE (BASEMENT) 658.80092 Sh59l (Browse shelf(Opens below)) Link to resource v.1 Available A169863
Books Books PK Kelkar Library, IIT Kanpur COMPACT STORAGE (BASEMENT) 658.80092 Sh59l (Browse shelf(Opens below)) Link to resource v.2 Available A169864
Books Books PK Kelkar Library, IIT Kanpur COMPACT STORAGE (BASEMENT) 658.80092 Sh59l (Browse shelf(Opens below)) Link to resource v.3 Available A169865
Books Books PK Kelkar Library, IIT Kanpur COMPACT STORAGE (BASEMENT) 658.80092 Sh59l (Browse shelf(Opens below)) Link to resource v.4 Available A169866
Books Books PK Kelkar Library, IIT Kanpur COMPACT STORAGE (BASEMENT) 658.80092 Sh59l (Browse shelf(Opens below)) Link to resource v.5 Available A169867
Books Books PK Kelkar Library, IIT Kanpur COMPACT STORAGE (BASEMENT) 658.80092 Sh59l (Browse shelf(Opens below)) Link to resource v.6 Available A169868
Books Books PK Kelkar Library, IIT Kanpur COMPACT STORAGE (BASEMENT) 658.80092 Sh59l (Browse shelf(Opens below)) Link to resource v.7 Available A169869
Books Books PK Kelkar Library, IIT Kanpur COMPACT STORAGE (BASEMENT) 658.80092 Sh59l (Browse shelf(Opens below)) Link to resource v.8 Available A169870
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur shelves, Collection: COMPACT STORAGE (BASEMENT) Close shelf browser (Hides shelf browser)
658.80092 M757l Legends in marketing [7 vols.] 658.80092 Sh59l Legends in marketing [8 Vol.] 658.80092 Sh59l Legends in marketing [8 Vol.] 658.80092 Sh59l Legends in marketing [8 Vol.] 658.80092 Sh59l Legends in marketing [8 Vol.] 658.80092 Sh59l Legends in marketing [8 Vol.] 658.80092 Sh59l Legends in marketing [8 Vol.]

Contents: v. 1. Consumer behavior: conceptual foundations -- v. 2. Consumer behavior: empirical research - v. 3. Visioning the future - v. 4. International marketing - v. 5. Managerial marketing: the early years - v. 6.Managerial marketing: current thought - v. 7. Organizational buyer behavior - v. 8. Relationship marketing

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