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Legends in marketing [8 Vol.]
Material type:
TextPublication details: New Delhi Sage Publications 2010Description: xxiv, 284pISBN: - 9788132103004
- 658.80092 Sh59l
Contents:
Contents: v. 1. Consumer behavior: conceptual foundations -- v. 2. Consumer behavior: empirical research - v. 3. Visioning the future - v. 4. International marketing - v. 5. Managerial marketing: the early years - v. 6.Managerial marketing: current thought - v. 7. Organizational buyer behavior - v. 8. Relationship marketing
| Item type | Current library | Collection | Call number | URL | Copy number | Status | Date due | Barcode | Item holds | |
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Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.80092 Sh59l (Browse shelf(Opens below)) | Link to resource | v.1 | Available | A169863 | |||
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Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.80092 Sh59l (Browse shelf(Opens below)) | Link to resource | v.2 | Available | A169864 | |||
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Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.80092 Sh59l (Browse shelf(Opens below)) | Link to resource | v.3 | Available | A169865 | |||
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Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.80092 Sh59l (Browse shelf(Opens below)) | Link to resource | v.4 | Available | A169866 | |||
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Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.80092 Sh59l (Browse shelf(Opens below)) | Link to resource | v.5 | Available | A169867 | |||
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Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.80092 Sh59l (Browse shelf(Opens below)) | Link to resource | v.6 | Available | A169868 | |||
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Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.80092 Sh59l (Browse shelf(Opens below)) | Link to resource | v.7 | Available | A169869 | |||
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Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.80092 Sh59l (Browse shelf(Opens below)) | Link to resource | v.8 | Available | A169870 |
Total holds: 0
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| 658.80092 Sh59l Legends in marketing [8 Vol.] | 658.80092 Sh59l Legends in marketing [8 Vol.] | 658.80092 Sh59l Legends in marketing [8 Vol.] | 658.80092 Sh59l Legends in marketing [8 Vol.] | 658.80092 Sh59l Legends in marketing [8 Vol.] | 658.8009541 M295M MERCHANTS AND MERCHANDISE IN NORTHERN INDIA AD 600-1000 | 658.801 H128m MEANING AND SOURCES OF MARKETING THEORY |
Contents: v. 1. Consumer behavior: conceptual foundations -- v. 2. Consumer behavior: empirical research - v. 3. Visioning the future - v. 4. International marketing - v. 5. Managerial marketing: the early years - v. 6.Managerial marketing: current thought - v. 7. Organizational buyer behavior - v. 8. Relationship marketing
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