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Marketing strategy [6 vol.]
Material type:
TextSeries: Sage Library In Marketing ; Publication details: London Sage 2009Description: 6 vISBN: - 9781848601178
- 658.802 M341
Contents:
v. 1. Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought -- v. 2. Marketing strategy processes and tools -- v. 3. Marketing-mix strategies - product strategy and promotion strategy -- v. 4. Marketing-mix strategies - distribution strategy and pricing strategy -- v. 5. Marketing strategy organization and implementation -- v. 6. Evoking and emerging issues in marketing strategy.
| Item type | Current library | Collection | Call number | URL | Copy number | Status | Date due | Barcode | Item holds | |
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Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.802 M341 (Browse shelf(Opens below)) | Link to resource | v.6 | Available | A171605 | |||
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Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.802 M341 (Browse shelf(Opens below)) | Link to resource | v.5 | Available | A171604 | |||
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Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.802 M341 (Browse shelf(Opens below)) | Link to resource | v.4 | Available | A171603 | |||
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Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.802 M341 (Browse shelf(Opens below)) | Link to resource | v.3 | Available | A171602 | |||
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Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.802 M341 (Browse shelf(Opens below)) | Link to resource | v.2 | Available | A171601 | |||
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Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.802 M341 (Browse shelf(Opens below)) | Link to resource | v.1 | Available | A171600 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur shelves, Collection: COMPACT STORAGE (BASEMENT) Close shelf browser (Hides shelf browser)
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| 658.802 K455S7 STRATECGIC MARKETING PROBLEMS | 658.802 M341 Marketing strategy [6 vol.] | 658.802 M341 Marketing strategy [6 vol.] | 658.802 M341 Marketing strategy [6 vol.] | 658.802 M341 Marketing strategy [6 vol.] | 658.802 M341 Marketing strategy [6 vol.] | 658.802 M341 Marketing strategy [6 vol.] |
v. 1. Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought -- v. 2. Marketing strategy processes and tools -- v. 3. Marketing-mix strategies - product strategy and promotion strategy -- v. 4. Marketing-mix strategies - distribution strategy and pricing strategy -- v. 5. Marketing strategy organization and implementation -- v. 6. Evoking and emerging issues in marketing strategy.
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