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Strategic brand management for B2B markets : a road map for organizational transformation

By: Material type: TextTextPublication details: New Delhi Sage 2010Description: xix, 262pISBN:
  • 9788132105220
Subject(s): DDC classification:
  • 658.827 Sa73s
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Holdings
Item type Current library Collection Call number URL Status Date due Barcode Item holds
Books Books PK Kelkar Library, IIT Kanpur COMPACT STORAGE (BASEMENT) 658.827 Sa73s (Browse shelf(Opens below)) Link to resource Available A171571
Total holds: 0
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658.827 B733 BRANDING @ THE DIGITAL AGE 658.827 F659b Branding a store 658.827 K96p Private label strategy 658.827 Sa73s Strategic brand management for B2B markets 658.827 Sch54i Inclusive branding 658.827 V269b Brand aid 658.83 AL56r R & D GAME

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