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The behavioral economics of brand choice
Material type:
TextPublication details: New York Palgrave Macmillan 2007Description: xix, 292pISBN: - 9780230006836
- 658.8343 B394
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.8343 B394 (Browse shelf(Opens below)) | Available | A171923 |
Total holds: 0
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| 658.8342 SZ47U UNDERSTANDING THE CONSUMER | 658.8342 UN2 UNDERSTANDING CONSUMER DECISION MAKING | 658.8342 W499B BUILDING BRANDS AND BELIEVERS | 658.8343 B394 The behavioral economics of brand choice | 658.8343 P274w Wired to care | 658.8343 R126c Choice-Based conjoint analysis | 658.8343 ST18H HUB CULTURE |
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