Contents: V.1 -- Marketing theory and orientations / edited by Ravi S. Achrol V.2 -- Analytical marketing / edited by Robert C. Blattberg V.3 -- Creating and managing the product mix / edited by Venkatesh Shankar V.4 -- Improving the role and practice of marketing / edited by Tim Ambler V.5 -- Strategic marketing / edited by Glen Urban V.6 -- Globalization and international marketing competition / edited by Michael R. Czinkota V.7 -- Marketing in the new economy / edited by Patrick J. Duparcq V.8 -- Broadcasting the concept and applications of marketing / edited by William L. Wilkie V.9 -- The social and ethical side of marketing / edited by Paul N. Bloom