The silver market phenomenon : marketing and innovation in the aging society

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Material type: Text

TextPublication details: Berlin Springer 2011Edition: 2ndDescription: xxxiv, 463pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	PK Kelkar Library, IIT Kanpur	General Stacks	658.800846 Si39m2 (Browse shelf(Opens below))	Available		A174574

Total holds: 0

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Previous	658.8001 M341t2 Marketing theory	658.80015 K162i Inductive fuzzy classification in marketing analytics	658.8001519535 H191 Handbook of partial least squares	658.800846 Si39m2 The silver market phenomenon	658.80092 K848l Legends in marketing [9 vols.]	658.80092 K848l Legends in marketing [9 vols.]	658.80092 K848l Legends in marketing [9 vols.]	Next

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