Marketing theory : a student text

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Material type: Text

TextPublication details: London Sage 2010Edition: 2ndDescription: xvii, 428pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	PK Kelkar Library, IIT Kanpur	General Stacks	658.8001 M341t2 (Browse shelf(Opens below))	Available		A175123

Total holds: 0

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Previous	658.8 Zal4m MARKETING	658.8 Zo71m MARKETING MANAGEMENT	658.8001 H919F FOUNDATIONS OF MARKETING THEORY	658.8001 M341t2 Marketing theory	658.80015 K162i Inductive fuzzy classification in marketing analytics	658.8001519535 H191 Handbook of partial least squares	658.800846 Si39m2 The silver market phenomenon	Next

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