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Strategic customer management : integrating relationship marketing and CRM
Material type:
TextPublication details: New Delhi Cambridge University Press 2013Description: xvi, 529pISBN: - 9781107687325
- 658.8012 P293s
| Item type | Current library | Collection | Call number | URL | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.8012 P293s (Browse shelf(Opens below)) | Link to resource | Available | A179038 |
Total holds: 0
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| 658.80092 Sh59l Legends in marketing [8 Vol.] | 658.8009541 M295M MERCHANTS AND MERCHANDISE IN NORTHERN INDIA AD 600-1000 | 658.801 H128m MEANING AND SOURCES OF MARKETING THEORY | 658.8012 P293s Strategic customer management | 658.8018 B226e EXPERIMENTATION IN MARKETING | 658.8018 B989m MATHEMATICAL MODELS AND MARKETING MANAGEMENT | 658.8018 C811d DECISION EXERCISES IN MARKETING |
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