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New product and services development [4v.]

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Contributor(s): Material type: TextTextSeries: Sage Library In Business And Management ; Publication details: London Sage 2011Description: 4v (various pagings)ISBN:
  • 9780857020536
Subject(s): DDC classification:
  • 658.575 N42
Contents:
Contents: v. 1. Innovating new products and services: the dimensions of innovations. v. 2. Orienting the firm for promoting innovations: establishing a culture of innovations. v. 3. Organizing to innovate: adapting the firm to innovate . v. 4. Launching new products and services: marketing innovations effectively
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Books Books PK Kelkar Library, IIT Kanpur General Stacks 658.575 N42 (Browse shelf(Opens below)) v.4 Available A180721
Books Books PK Kelkar Library, IIT Kanpur General Stacks 658.575 N42 (Browse shelf(Opens below)) v.3 Available A180720
Books Books PK Kelkar Library, IIT Kanpur General Stacks 658.575 N42 (Browse shelf(Opens below)) v.2 Available A180719
Books Books PK Kelkar Library, IIT Kanpur General Stacks 658.575 N42 (Browse shelf(Opens below)) v.1 Available A180718
Total holds: 0

Contents: v. 1. Innovating new products and services: the dimensions of innovations. v. 2. Orienting the firm for promoting innovations: establishing a culture of innovations. v. 3. Organizing to innovate: adapting the firm to innovate . v. 4. Launching new products and services: marketing innovations effectively

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