The strategy of global branding and brand equity

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Material type: Text

TextPublication details: London Routledge 2015Description: xviii, 221pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	PK Kelkar Library, IIT Kanpur	General Stacks	658.827 St82 (Browse shelf(Opens below))	Available		A182100

Total holds: 0

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Previous	658.827 R526M THE MAKING OF A NAME	658.827 R959b Beating low cost competition	658.827 SE55B BRAND POSITIONING	658.827 St82 The strategy of global branding and brand equity	658.827 V26G GLOBAL BRAND STRATEGY	658.827 W561d2 Designing brand identity	658.8270954 M789B BRAND MANAGEMENT	Next

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