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Behavioral marketing : delivering personalized experiences at scale
Material type:
TextPublication details: New Jersey Wiley 2015Description: xxi, 229pISBN: - 9781119076575
- 658.872 W171b
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.872 W171b (Browse shelf(Opens below)) | Available | A182092 |
Total holds: 0
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| 658.872 C671S SEARCH MARKETING STRATEGIES | 658.872 R189s2 Statistical and machine-learning data mining | 658.872 Sp66s Social media analytics | 658.872 W171b Behavioral marketing | 658.88 An23c The credit scoring toolkit | 658.88 C839 CREDIT RISK MANAGEMENT | 658.88 C839C CREDIT RISK MANAGEMENT |
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