HOW TO LAUNCH A NEW PRODUCT
Material type:
TextPublication details: London Crosby Lockwood c1966Description: xii,130Subject(s): DDC classification: - 658.8 L499cE
| Item type | Current library | Collection | Call number | URL | Status | Date due | Barcode | Item holds | |
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.8 L499cE (Browse shelf(Opens below)) | Link to resource | Available | K13607 |
Total holds: 0
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| No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | No cover image available |
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| 658.8 K667 ECONOMICS OF MARKETING | 658.8 K967m MARKETING | 658.8 L499cE HOW TO LAUNCH A NEW PRODUCT | 658.8 L499cE HOW TO LAUNCH A NEW PRODUCT | 658.8 L585g GROWTH OF THE MARKETING CONCEPT IN MANUFACTURING COMPANIES | 658.8 L669 INTRODUCTION TO MARKETING | 658.8 L964M MARKETINGSTRATEGY AND PLANS |
Bibliography : P. 120-121
Originally Published As Comment Lancer Un Produit Nouveau. Paris, Dunod, 1964
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