RISK TAKING AND INFORMATION HANDLING IN CONSUMER BEHAVIOR
Material type:
TextPublication details: Boston Division Of Research, Graduate School Of Business Administration, Harvard University c1967Description: xiii,667Subject(s): DDC classification: - 658.83 R494
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.83 R494 (Browse shelf(Opens below)) | Link to resource | Available | K10644 |
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| 658.83 M992c CONSUMER BEHAVIOR AND MARKETING MANAGEMENT | 658.83 R311 RESEARCH TRADITIONS IN MARKETING | 658.83 R311n NEW RESEARCH IN MARKETING | 658.83 R494 RISK TAKING AND INFORMATION HANDLING IN CONSUMER BEHAVIOR | 658.83 Se75r RESEARCH METHODS IN MARKETING AND MANAGEMENT | 658.83 SE95M MARKETING RESEARCH | 658.83 Si88tE TEST MARKETING |
Bibliography : P. 641-667
Twenty Four Papers Prepared Under A Research Program Conducted During The Past 7 Years At The Harvard Business School
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