MEASURING ADVERTISING EFFECTIVENESS
Material type:
TextSeries: Mcgraw-Hill Series In Marketing And Advertising ; Publication details: N. Y. Mcgraw-Hill 1963Description: 399Subject(s): DDC classification: - 659.113 L962m
| Item type | Current library | Collection | Call number | URL | Status | Date due | Barcode | Item holds | |
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 659.113 L962m (Browse shelf(Opens below)) | Link to resource | Available | K1951 |
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| 659.111 R565a ADVERTISING MEASUREMENT AND DECISION MAKING | 659.111 Sa17r RELATIONS EXPLOSION | 659.111 Sch63p PUBLICITY MEDIA AND METHODS | 659.113 L962m MEASURING ADVERTISING EFFECTIVENESS | 659.113 SCH82S5 STRATEGIC BRAND COMMUNICATION CAMPAIGNS | 659.130973 H812o OUTDOOR ADVERTISING | 659.1315 H677w WHAT MANAGEMENT SHOULD KNOW ABOUT INDUSTRIAL ADVERTISING |
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