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MEASUREMENT OF CUMULATIVE ADVERTISING EFFECTS

By:

Palda, Kristian S

Material type: Text

Text

TextSeries: The Ford Foundation Doctoral Dissertation Series, 1963 ; Publication details: Englewood Cliffs, N. J. Prentice-Hall 1964Description: 101Subject(s):

Advertising

DDC classification:

659.1 P173m

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Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode	Item holds
Books	PK Kelkar Library, IIT Kanpur	COMPACT STORAGE (BASEMENT)	659.1 P173m (Browse shelf(Opens below))	Link to resource	Available		54014

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Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available		No cover image available	Next
Previous	659.1 L994o OFF MADISON AVENUE	659.1 M393i INTELLIGENT BUYER'S GUIDE TO SELLERS	659.1 Ox2m MANAGEMENT OF THE ADVERTISING FUNCTION	659.1 P173m MEASUREMENT OF CUMULATIVE ADVERTISING EFFECTS	659.1 P277c CASES IN ADVERTISING AND PROMOTION MANAGEMENT	659.1 P412S2 STRATEGIC ADVERTISING MANAGEMENT	659.1 Sa49h HOW BUSINESS IS BAMBOOZLED BY THE AD-BOYS	Next

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P K Kelkar Library

Indian Institute of Technology, Kalyanpur, Kanpur, U P 208016 India| Web: https://pkklib.iitk.ac.in

Email : librarian@iitk.ac.in | Phone : +91 512 259-7233

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