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Business marketing [4th ed.] : text and cases

By: Language: English Publication details: McGraw-Hill Chennai 2014Edition: 4th edDescription: xix, 608pISBN:
  • 9781259097966
Subject(s): DDC classification:
  • 658.8 H298b4
Summary: The 4th edition of Business Marketing extensively updates all concepts and adds to it new concepts such as Supply chain strategies, and Multi-attribute decision making. The text provides the reader with content and examples to ensure that students are introduced to concepts which are utilized in today’s businesses.
List(s) this item appears in: New arrival Feb.17 to 23, 2020
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Books Books PK Kelkar Library, IIT Kanpur General Stacks 658.8 H298b4 (Browse shelf(Opens below)) Available A185274
Total holds: 0

The 4th edition of Business Marketing extensively updates all concepts and adds to it new concepts such as Supply chain strategies, and Multi-attribute decision making. The text provides the reader with content and examples to ensure that students are introduced to concepts which are utilized in today’s businesses.

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