TY  - BOOK
AU  - Sommers, Montrose S.
AU  - Kernan, Jerome B.
TI  - EXPLORATIONS IN CONSUMER BEHAVIOR
U1  - 658.83 
PY  - 1968///
CY  - Austin
PB  - Bureau Of Business Research, University Of Texas
KW  - Consumption (Economics) -- Addresses, Essays, Lectures
KW  - Consumers -- Addresses, Essays, Lectures
N1  - Bibliographical Footnotes; Sponsored By The Dept. Of Marketing Administration, Graduate School Of Business, University Of Texas
ER  -