TY  - BOOK
AU  - Arndt, Johan
TI  - INSIGHTS INTO CONSUMER BEHAVIOR
U1  - 658.83 
PY  - 1968///
CY  - Boston
PB  - Allyn And Bacon
KW  - Marketing Research -- Addresses, Essays, Lectures
KW  - Consumers -- Addresses, Essays, Lectures
N1  - Includes Bibliographical References; Based On The First Annual Columbia Conference On Buyer Behavior, 1967
ER  -