TY  - BOOK
AU  - Montgomery, David B.
AU  - Urban, Glen L.
TI  - MANAGEMENT SCIENCE IN MARKETING
U1  - 658.8 
PY  - 1969///
CY  - Englewood Cliffs, N. J.
PB  - Prentice-Hall
KW  - Marketing Management
N1  - Includes Bibliography
ER  -