TY  - BOOK
AU  - Massy, William F.
AU  - Frank, Ronald Edward
TI  - PURCHASING BEHAVIOR AND PERSONAL ATTRIBUTES
U1  - 658.83 
PY  - 1968///
CY  - Philadelphia
PB  - University Of Pennsylvania Press
KW  - Motivation Research (Marketing)
KW  - Consumers
N1  - Bibliography : P. 161-168
ER  -