TY  - BOOK
AU  - Kassarjian, Harold H.
AU  - Robertson, Thomas S.
TI  - PERSPECTIVES IN CONSUMER BEHAVIOR
U1  - 658.83 
PY  - 1968///
CY  - Glenview, Ill.
PB  - Scott, Foresman
KW  - Consumers -- Addresses, Essays, Lectures
KW  - Motivation Research (Marketing) -- Addresses, Essays, Lectures
N1  - Bibliography : P. 527-558
ER  -