TY  - BOOK
AU  - Myers, James H.
AU  - Reynolds, William H.
TI  - CONSUMER BEHAVIOR AND MARKETING MANAGEMENT
U1  - 658.83 
PY  - 1967///
CY  - Boston
PB  - Houghton Mifflin
KW  - Motivation Research (Marketing)
KW  - Marketing Management
N1  - Bibliography : P. 315-330
ER  -