TY  - BOOK
AU  - Smith, Samuel V.
AU  - Brien, Richard H.
ED  - Stafford, James E.
TI  - READINGS IN MARKETING INFORMATION SYSTEMS: Samuel V. Smith
U1  - 658.8308 
PY  - 1968///
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing Management
KW  - Marketing Research
N1  - Includes Bibliographical References
ER  -