TY  - BOOK
AU  - Buell, Victor P.
AU  - Heyel, Carl
TI  - HANDBOOK OF MODERN MARKETING
U1  - 658.800202 
PY  - 1970///
CY  - New York
PB  - Mcgraw-Hill
KW  - Marketing -- Handbooks, Manuals, Etc
ER  -